Win more of
the work you want.

Your marketing isn’t bringing in enough of the right clients. Let’s put that right.

Book an intro call
Craig Lewis
Craig LewisMarketing & strategy consultant

You’ve put the work in.
Where are the results?

You’ve worked on the website. Published content. Tried outreach. Perhaps hired people to help.

A few conversations looked promising. But they haven’t turned into the clients you expected.

Getting new business feels like pulling teeth.

Your existing clients understand the value. So why don’t the people you’re trying to win over?

I get inside your business, find out what’s getting in the way, and work out what to change. Then I prepare the strategy, leads, outreach and content plan to help you move forward.

Your marketing strategy.
With the preparation done.

The 4 Week B2B Marketing & Strategy Sprint gives you a clear direction and the materials to start putting it into practice.

Your marketing diagnosis

I investigate your marketing, website, sales conversations and available results. You get the findings, the evidence behind them, and clear recommendations on what to keep, change and stop.

Your marketing & GTM strategy

I research your clients, market and competitors, then develop your targeting, positioning, messaging and channel strategy. It connects your revenue goals with the resources you have to do the work.

Your prioritised lead list

I research relevant prospects, score and prioritise them around their fit with your offer, and enrich each person with LinkedIn contact information. The list building and prioritisation are done for you.

Your outreach & opening messages

I develop the approach and write the opening messages for your priority prospects. You get direction on which messages to use and where to personalise them. Your team can review, personalise and send.

Your 90-day content calendar

I map out your first 90 days of content, including topics, angles, formats, calls to action and a publishing schedule. Each piece has a job to do. Your team or writer creates the finished posts from that direction.

Your 90-day action plan

I bring the strategy, leads, outreach and content together in the order the work needs to happen, with owners, resources and measures of progress. Then we walk through it together, ready for your team to use.

I do the research.
I build the plan.
You won’t be starting from scratch.

You work directly with me throughout. I won’t send you away to build your own list, research your market or fill in a strategy template.

What I do for you

  • Investigate your marketing and research your market.
  • Develop your strategy, positioning and messaging.
  • Research, enrich and prioritise your leads.
  • Write your outreach opening messages.
  • Build your 90-day content calendar and action plan.
  • Organise the work and walk your team through it.

What I need from you

  • Access to the relevant information and people.
  • Your knowledge of the business and clients.
  • Your input on the key decisions.

Before we start, we agree what’s needed and when. I lead the work and prepare the materials for our reviews.

Here’s how we get there.

  1. Understand what’s happening.

    I review your marketing, sales conversations and results, speak with the relevant people, and research your clients and market.

  2. Make the decisions. Prepare the work.

    We agree the direction. I develop your strategy and prepare your lead list, opening messages, content calendar and action plan.

  3. Make sure your team can use it.

    I organise everything in an agreed workspace. We walk through the plan, resolve questions and agree who owns the next steps.

I stay with you as you get started.

The sprint takes four weeks. Then I work with you through your first 30 days of putting the plan into practice.

You can ask questions, get feedback on the work and talk through what needs adjusting as you start using the leads, outreach messages and content plan.

Those 30 days of support are included in the sprint fee.

If you need me to stay involved beyond that, or take on hands-on implementation, we can agree that separately.

A few things you might be wondering.

Who is this for?

B2B founders and leaders with existing clients, something valuable to sell and a need to win more of the right business. You may have a team that needs clearer direction, or want to work out what help you need before hiring.

How much of my time will it take?

You provide access to the relevant information and people, share your knowledge of the business, and make the key decisions with me. Before we start, we agree the conversations and reviews needed, and when. I lead the research and prepare the work.

Will you write and publish all our content?

I create the content strategy and 90-day publishing calendar, including topics, angles, formats and calls to action. Finished posts and publishing are handled by your team or scoped separately. Your outreach opening messages are written as part of the sprint.

What support do we get after the sprint?

I work with you through the first 30 days after the sprint to answer questions, review the work and help you put the plan into practice. That support is included. Further consulting and hands-on implementation can be agreed separately.

What does the investment cover?

Engagements start at $9,000. We agree a fixed fee, scope and schedule before beginning. The sprint includes the agreed research, diagnosis, strategy, lead preparation, outreach approach and opening messages, content calendar, action plan, handover and 30 days of support after the sprint.

Let’s work out what’s getting
in the way of your next clients.

Tell me what you’ve tried, what results you’re getting and where you’re stuck. We’ll talk through the problem and whether the sprint is the right next step.

Book an intro call